Category Archives: News

Images from the 2019 SEJC convention at MTSU


The 33rd Southeast Journalism Conference Convention at Middle Tennessee State University in Murfreesboro, Feb. 14-16, 2019, drew a near-record 333 faculty and students from 32 schools. There were 183 awards presented at the Best of the South Awards Banquet on Friday, Feb. 15. The 2018 BOTS competition drew 442 entries from 31 schools.
—Photos by Robert Buckman

Phil Williams, veteran investigative reporter for NewsChannel 5 in Nashville, was the keynote speaker for the Best of the South Awards Banquet in the MTSU Student Union ballroom on Friday, Feb. 15. Williams confided he had considered joining the ministry “to go out and save the world,” but that he found “the same ends through journalism. . . Part of my message to you is that you can change the world. Never lose touch with that idea.” A member of the board of Investigative Reporters and Editors, he recounted several of his investigative reports that he said he felt made a difference—and sent “dozens” of people to prison. “If I don’t do it, who will?” he said he told his cameraman after Williams had received death threats. “If you don’t do it, who will?” he challenged the 300 journalism students in the audience. “If you don’t give voice to the voiceless, who will? Tonight I applaud the idealism that brought you here. Don’t ever give up on it.”
—Photo by Robert Buckman

Kaleb A. Turner, editor of The Bison at Harding University in Searcy, Ark., was named College Journalist of the Year in the Best of the South competition for 2018. With him is Harding’s faculty delegate, Katherine Ramirez.
—Photo by Robert Buckman
Patricia Thompson, left, of the University of Mississippi, was this year’s recipient of the Journalism Educator of the Year Award, announced by Amber Narro of Southeastern Louisiana University.
—Photo by Robert Buckman

Faculty delegates approved several changes to the SEJC constitution at the business luncheon on Feb. 15. Troy State University in Troy, Ala., was selected to host the 2021 convention. Katherine Ramirez of Harding University, immediate past president, presided over the meeting.
—Photos by Robert Buckman

Christine Eschenfelder, who brought more than a dozen years of experience in local TV news when she joined the MTSU faculty in 2015, spoke to students about “finding characters that resonate with an audience.” She offered video examples of compelling human interest stories and explained how she went about developing them.
—Photos by Robert Buckman

Most of the convention activities took place in MTSU’s impressive Student Union.
—Photo by Robert Buckman

The newspaper exchange is a SEJC tradition, allowing each school to show off its journalistic wares and to borrow ideas from other schools.
—Photos by Robert Buckman



SEJC President Leon Alligood delivered the convention “benediction” at the conclusion of the onsite awards luncheon on Saturday, Feb. 16. “We’re never going to be paid what we should be paid. We’re never going to work an 8-5 job,” he told students. “What you will have is something to look back on and say, ‘I was a part of that. My life will mean something.’” The next convention will be at the University of Southern Mississippi in Hattiesburg, Feb. 13-15, 2020.
—Photo by Robert Buckman

Rutherford County’s antebellum courthouse is an architectural jewel—and especially beautiful at night.
—Photo by Robert Buckman

SEJC condemns actions of UNA; UNA president responds

On November 29, past and current presidents of the Southeast Journalism Conference issued a thorough condemnation of the University of North Alabama’s recent actions regarding its Student Media adviser position. The university’s president responded yesterday, defending the university in a letter of his own.

SEJC’s letter was addressed to the university’s president Kenneth Kitts and provost Ross C. Alexander. It was also sent to UNA’s board of trustees and to members of the Alabama Commission on Higher Education. There has been no response as of yet from anyone CCed on the letter.

The SEJC letter issues a condemnation for “what we regard as an unjust, unnecessary and seemingly punitive action in forcing media adviser Scott Morris from his position.” Morris currently advises The Flor-ala, the student newspaper. The letter goes on to read, “We are also troubled by your new faculty protocols that mandate that any requests for media interviews with faculty must be screened through the administration. This not only infringes on students’ First Amendment rights but undermines the principle of academic freedom as well.”

The College Media Association issued a censure on UNA on November 26. CMA argued administrators “could provide absolutely no correspondence, reports or materials indicating they were thinking of changing (Morris’) position before publication of the Sept. 6 article that students and Morris said instigated the change.” Morris claims that he was made aware his job description only weeks after The Flor-ala reported that UNA administration improperly withheld public documents.

That news article cited the president of Alabama Defense Lawyers Association, Dennis Bailey, was quoted as saying the administration was “acting in contravention of a long-time published Attorney General Opinion on the subject.”

However, UNA officials deny any accusations of retaliation. They claim discussions of replacing of Morris’ position with a tenure-track line for a candidate with a terminal degree far pre-date 2018. Kitts maintains this position in his response to SEJC.

“(The decisions) do not involve any considerations that constitute a threat to the First Amendment. Rather, they reflect sound, fair, and deliberative decisions that are consistent with our academic needs and recommended practices in the field of student journalism.”

In response to criticisms on the school’s policies for dealing with media inquiries, Kitts argues that the school is in compliance with the Foundation For Individual Rights in Education’s inquiry into the matter. “Our organizational practices in dealing with media inquiries are already in alignment with FIRE guidelines, and soon we will have a statement in place that is consistent with the one featured on the FIRE website.”

The SEJC letter also contains an extensive quote from former UNA communications department head Greg Pitts, who disputes the university’s claims, recalling “no talk of converting the position to a faculty line.” He also wrote “If UNA asserts that discussion started in 2014 to change the position to a tenure‐track line, I must add that it did NOT begin with me. If anyone asserts that I made this request, I would describe their claim as FALSE.” Kitts’ letter does not reference these comments nor Pitts’ time with the university.

In a story published yesterday by the Student Press Law Center, Morris maintained his stance that the decision was based on student coverage of the administration. “I wouldn’t be surprised if they told me to leave today,” Morris told the SPLC. 

Alexander was reached for comment for the SPLC story and declined. He did not directly respond to SEJC’s letter.

2018 Convention, Harding University, Searcy, Ark.

About 250 registrants attended the Best of the South Awards Banquet on Feb. 16. —Photo by Robert Buckman


A total of 213 students and 37 faculty advisers from 28 schools in seven states participated in the 32nd SEJC convention, hosted by Harding University in Searcy, Arkansas, Feb. 15-17, 2018.

Amber Narro of Southeastern Louisiana University received the Journalism Educator of the Year Award, and Emmalyne Kwasny of Mississippi State University was named College Journalist of the Year at the Best of the South Awards Banquet on Feb. 16.

The 2017 BOTS competition drew 412 contestants from 30 schools.

The winners in the 15 categories in this year’s onsite competition were spread among 15 schools.

Four new schools were admitted to the SEJC at the business meeting that day: Louisiana College, the University of Arkansas-Little Rock, the University of Central Arkansas and the University of Tennessee-Knoxville.

Leon Alligood of Middle Tennessee State University was installed as the new president, succeeding Katherine Ramirez of Harding University. MTSU will be the host for next year’s convention. The University of Southern Mississippi was approved as the convention host for 2020.

The faculty delegates also discussed the situation at Xavier University in New Orleans, which summarily terminated its long-time newspaper adviser and SEJC faculty delegate, Melinda Shelton, and discontinued the print edition of the student newspaper, the Xavier Herald.

The delegates also paid tribute to Thom Storey, the long-time faculty delegate from Belmont University in Nashville, who died Jan. 10 after a long battle with cancer.

Sonia Nazario, an author and Pulitzer Prize-winning feature writer for the Los Angeles Times, was the keynote speaker at the BOTS Awards Banquet. The daughter of an Argentine immigrant, she has specialized in reporting on malnourished children, the children of drug addicts and immigration.

She is the author of “Enrique’s Journey,” a book based on her 2003 series in the Times of a Honduran boy’s struggle to find his mother in the U.S. The 2003 series won the Pulitzer for feature writing.

Nazario stressed that although it is important for journalists to examine issues from all angles, there comes a time when activism is necessary.

“I didn’t go into journalism because I loved to write,” she said. “I went into journalism because I had something to say. I had a boatload of opinions! But I wanted to weigh into reporting with an open mind.”

She began her career at 21 as a foreign correspondent in Latin America for the Wall Street Journal.

“Enrique’s Journey,” which was on sale at the banquet, won more than two dozen awards besides the Pulitzer, including the George Polk Award for International Reporting. Nazario was also a Pulitzer finalist in 1998 for her reporting on children of addicts, and in 1994 she won a Polk Award for local reporting on hunger among schoolchildren in California.

She warned that “no democracy can stay in power without a vibrant press.”

See also “Images of the 2018 Convention” under “News.”

The 2018 SEJC Convention took place Feb. 15-17 in the ornate David B. Burks American Heritage Building on the campus of Harding University in Searcy, Arkansas. Photo by Robert Buckman

Images from the 2018 SEJC Convention at Harding

Sonia Nazario, a Pulitzer Prize-winning reporter and author with the Los Angeles Times, was the convention’s keynote speaker at the Best of the South Awards Banquet. She urged journalists to be open-minded but to take an activist stand if necessary to correct the ills of society.                                                                                 —Photo by Robert Buckman

Emmalyne Kwasny, right, editor of The Reflector at Mississippi State University, was named College Journalist of the Year. At left is the paper’s faculty adviser and MSU faculty delegate to the SEJC, Frances McDavid.
                                                                                                  —Photo by Lindsey Pace

Ginger Blackstone, Ph.D., assistant professor of broadcast journalism at Harding University, left, discusses her experiences as a CNN producer and how to tell compelling stories beyond the local daily news programs. Larry Foley, Ph.D., of the University of Arkansas-Fayetteville, participated in the discussion via Skype. At right is Ansley Watson, reporter with KATV Channel 7 in Little Rock, who moderated. Blackstone also is the producer of the documentary, “Missing Micah,” about the disappearance and murder of Harding nursing alumna Micah Pate in Memphis in 2009. Pate’s husband, who insisted the shooting was accidental, is serving a 25-year term in Tennessee. There was a screening of the documentary on opening night of the convention, Feb. 15.                                                                                                                                                                                                                                   —Photo by Robert Buckman

An oversized Rebekah Allen, a reporter for The Advocate in Baton Rouge, Louisiana, who has written more than 20 stories related to the death of Max Gruver at Louisiana State University, appeared via Skype as part of a panel on obtaining information on fraternity hazing violations from unwilling university administrators. Seated are, from left, Dwayne Fatherree, news director of KADN-TV in Lafayette, Louisiana; Kailey Broussard, managing editor of The Vermilion at the University of Louisiana at Lafayette; and moderator Robert Buckman. Fatherree and Broussard battled UL Lafayette for information on a hazing-related death there.                                                                                                                                                                                                                                    —Photo by Julissa Lopez

More than a hundred students and faculty turned out Saturday morning for the panel, “Learning from the Little Rock Nine.” Photojournalist Philip Holsinger, seated on stage at left, and John Kirk, Ph.D., director of the Anderson Institute on Race and Ethnicity and the University of Arkansas-Little Rock, discussed the historical impact of the 1957 crisis at Central High School in Little Rock, when federal troops were called out to enforce a court order to admit the first nine black students. At right is the moderator, Kaleb Turner of Harding University.                                                           —Photos by Robert Buckman

More than 20 schools were represented at the annual business meeting the afternoon of Feb. 16. Leon Alligood of Middle Tennessee State University, which will host next year’s convention, succeeded Katharine Ramirez of Harding as president.                                                                           —Photos by Robert Buckman

Participating schools each year bring a stack of their newspapers for “show and tell.”                                                                                     —Photo by Robert Buckman

Competitors work to lay out the front page of a newspaper as part of the layout and design on-site competition in the Harding University Student Publications office.                                                                                     — Photo by Kazu Fujisawa

Students from various schools took a breather and got to know one another after they completed their assignments for the onsite competitions.                                                                      —Photos by Robert Buckman

SEJC President Katherine Ramirez of Harding University, left, chats with last year’s president, Patricia Thompson of Ole Miss, in the registration area.                                                                                     —Photo by Robert Buckman

SEJC Vice President Amy Jones of the University of West Alabama, left, discusses details of the 2017 Best of the South competition with Dorren Robinson of Belmont University.                                                                             —Photo by Robert Buckman

Catherine Luther, Ph.D., of the University of Tennessee-Knoxville, brought her school into the SEJC at the convention and took advantage of the opportunity to do a little recruiting.                                                                            —Photo by Kazu Fujisawa

Hannah Owens, director of digital media for Harding University, talks to students in the Heritage Conference Center about how to grow your publication’s online presence while keeping a consistent brand and truly engaging students.                                                                                 —Photo by Kazu Fujisawa

Gwen Moritz, editor of Arkansas Business Journal, addresses the topic of the power divide in the newsroom and gives pointers on how she reached the top.                                                                                         —Photo by Kazu Fujisawa

Philip Holsinger, a photojournalist, and Noah Darnell, professor of photojournalism, talk to students about keeping their photos in an accurate reality when storytelling.                                                                             —Photo by Kazu Fujisawa

Maeghen Carter and Sandra McGrew of Ghidotti Communications give tips on creating short-form content in a fast-paced world and keeping your audience engaged from beginning to end.                                                                                                                                                                                                                —Photo by Kazu Fujisawa

Lou Butterfield and Stephen Hammonds, producers of the documentary “Missing Micah,” talk about what it’s like to cover hard stories like homicide that hit so close to home.                                                                                       —Photo by Kazu Fujisawa

Dennis and Terri Rine talk about working alongside producers and storytellers who made a documentary outlining the disappearance and murder of their daughter, Micah, who was a nursing student at Harding University and the focus of the documentary, “Missing Micah.”                                                                      —Photo by Kazu Fujisawa

Alexis Crowe, editor of Little Family magazine, talks about the strategies she implemented that helped double her publication’s online presence in just one year.                                                                                        —Photo by Kazu Fujisawa

Remembering Thom Storey

Thom Storey died Wednesday, Jan. 10, 2018, following a lengthy battle with cancer. Thom was a faculty adviser for Belmont University for years and chaperoned students to conferences all over the Southeast. In 1993, he was named Journalism Educator of the Year by SEJC. He loved going to SEJC conferences, working with students and catching up with colleagues. Many of you will remember him as the quick-witted man in the Hawaiian shirt.

He was a member of the Belmont faculty since 1985 and served as chair of Belmont’s Media Studies department. After starting his career as a sports writer and columnist, he moved on to cover a variety of topics, including working as a copy and travel editor at The Tennessean for many years.

View the Belmont tribute to Thom: http://belmontvision.com/2018/01/thom-storey-as-remembered-by-students-friends-and-colleagues/.

2017 Convention, University of Mississippi, Oxford

NYT’s victor: use social media for storytelling

David Victor, senior staff editor for the New York Times.

Victor details uses of social media

David Victor, senior staff editor for New York Times, presented to an audience of over 60 attendees the different ways reporters can use social media to enhance their storytelling.

In an hour and 27-minute presentation at the 31st SEJC Convention at the University of Mississippi, Victor revealed a variety of social media tips to young journalists on such networks as Twitter and Facebook, as well as third-party aids to these networks, like CrowdTangle and Tweetdeck.

“I think a lot of times when we think about social media, we think about putting our stories out there,” he said. “You know, trying to get traffic from them or you think about horrible people harassing you. Yes that stuff exists, but I want to get past that and talk about the ways we can use it for good.”

Victor discussed how to search Twitter for story ideas and sources, how to monitor social media and how to find contact sources through social media and building Twitter lists.

Victor told a story of Michael Paulson, a religion reporter for the Times, who was working on an assignment centered around Orthodox Jews and members of other religions, who refuse to sit next to women on planes because it’s against their religion. In the story, he noted that you can’t go to an airline and say, “Excuse me; can you connect me to your most disgruntled passengers?”

Without having to go to airlines or ask random people about Orthodox Jews, Victor assisted Paulson in his research for sources and performed what he called “perfect source tweeting”— searching Twitter for keywords a person might use in a situation with an Orthodox Jew or in any other situation.

“The overall rule here is to think what your perfect source would tweet,” he said. “Imagine you are in the situation, think about what you would say.”

Through perfect source tweeting, Paulson and Victor were able to do eight interviews from Twitter and five were used in the story. Victor said when searching these tweets, think of keywords a person would use. He said the most common words to look for are “I,” “me” and “my.” Keywords used for Paulson’s story were “Jew,” “flight” and “plane.”

For a train crash that Victor covered, he searched for tweets reading, “I’m safe” and “I’m alive.”

He also stressed the importance of being aware of fake sources and how to verify if the source is telling the truth.

“Every time there is a mass shooting in this country, there are people who will fake tweets saying, ‘Oh my God, I was in that building. I’m so glad I got out,’” he said. “No idea why they decide to do this, but every single time, there are news organizations that seem to fall for it.”

Victor also taught the audience how to build a social dossier, which is a method used by The New York Times to identify people  through their social media who may be named in breaking news.

In this interactive part of the session, Victor showed the audience his personal Facebook and asked the audience to point out ways to identify if he was real.

“Maybe look on the New York Times website to see if you actually have the position that you say you have,” an audience member said to Victor.

Searching through people’s profiles and viewing whom they are connected to provides good opportunities to find information on someone and to ask more personalized questions and verifying a source, according to Victor.

The social media tool Victor appeared to be the most passionate about, and whose use he  encouraged, was Twitter lists. A Twitter list is a curated group of Twitter accounts that a user can personalize for his or her own profile. A user can also subscribe to lists created made by other users.

“If you have local TV stations, local newspapers that you’re competing against, student blogs, whatever that might be, you can put them all in a feed,” he explained. “You could create a list of college newspapers from across the country and maybe see which of their posts are doing really well and you might be able to localize the idea.”

To help with lists, Victor recommended the use of CrowdTangle, a third-party website that helps keep better track of your lists.

Also, Victor discussed how to talk to a source online for a potential quote or how to find general information you’re using in your story.

“Be specific about what you want and keep your requests simple,” he said.

Victor has worked for the Times for four years. Previously, he had served as the social media editor for ProPublica Inc. He graduated from Penn State University with a degree in journalism and is originally from Boalsburg, Pennsylvania.

Holland addresses race, ethnicity reporting

Jesse Holland speaks to student and professional journalists at the 2017 SEJC convention in Oxford, Mississippi, about reporting on race and ethnicity in a changing U.S.

“If you want to be a popular writer, do not write about race and ethnicity, because you will always get attacked by people who don’t want to talk about race and ethnicity.”

Jesse Holland, Associated Press race and ethnicity reporter and author, spent an hour and 15 minutes with student journalists at the SEJC conference at the University of Mississippi in Oxford talking about how reporting on race and ethnicity is a changing field.

Holland said a common thread in his 300-400 daily emails is “Why do you always talk about race?”

“Usually I don’t respond, because the obvious answer is, ‘I’m a race and ethnicity writer. It’s sort of what I do,’” Holland said, chuckling. “But there’s a more important reason why there are race and ethnicity writers, and that reason is demographics.”

In the past, even when he worked on other beats, such as being a Supreme Court correspondent for seven years, Holland said he continued to write on his own time about these issues. When the race and ethnicity job opened, Holland said he “decided to take my passion and make it my job.”

The first few years were spent crossing the country, covering stories of tragedy and racial violence.

“After I started the job as race and ethnicity reporter for the AP, Ferguson happened,” Holland said. “So, I ended up spending about three weeks in Ferguson, Missouri, and then a few months after that is when Charleston [South Carolina] happened… And then after that, Baltimore happened.”

Holland said some of his favorite stories he’s done under the race and ethnicity beat have been about history.

“At heart, I guess you could say I’m a historian. I love writing about the past. I love looking at things that happened 100, 200, 300 years ago — and seeing how it still affects our lives today.”

By 2040, Holland said, the U.S. will become a minority-majority country.

“And that means, for the first time in its history, there will not be a majority race in America. There will only be a collection of minorities,” he explained. “No race will be more than 50 percent, and this is according to the U.S. Census.

“So frankly, as a business, that means as journalists we have to recognize that our readership is changing; that we will no longer be able to depend on one race to make up the majority of our readers. We now have to cover everyone. And you can’t cover everyone by writing one story.”

The second change, Holland said, is going to be covering white Americans as a minority.

“We’re having to learn now, as an industry, how to cover white Americans,” Holland said. “Race and ethnicity used to mean you cover everyone but white Americans. That’s changing.”

Jerry Mitchell addresses BOTS Awards Banquet

Jerry Mitchell, veteran investigative reporter for the Jackson Clarion-Ledger, reminisced on his journalistic legacy of bringing justice to former Klu Klux Klansmen during his speech at the SEJC Best of the South Awards Banquet on Friday, Feb. 17.

“I truly believe we work in one of the world’s most noble professions,” Mitchell said, addressing the crowd of about 300 students and advisers. “And when we are at our most noble, we make a difference in people’s lives.”

He noted this difference can come in many forms: by telling stories, telling the truth or even changing the conversation.

Mitchell recalled when he was in high school and then-Gov. Ronald Reagan visited his hometown, Texarkana. He covered Reagan’s speech as the editor of the Tiger Times, his high school newspaper. He recalled a day spent with Hillary Clinton and the time he interviewed Douglas Adams, author of “The Hitchhiker’s Guide to the Galaxy.”

“That’s the beauty of journalism,” he said; “you get to meet so many amazing people.”

Mitchell is a Pulitzer Prize finalist and won a MacArthur genius grant. His career has focused mainly on racially motivated crimes and racial reconciliation; his investigative endeavors and stories led to the conviction of four Klansmen.

“You have far more power than you realize,” he told the students.

Mitchell said he’s always been inspired by Medgar Evers, a NAACP field secretary who investigated racial crimes, such as the infamous Emmett Till murder in Mississippi in 1954. Evers, 37, was shot and killed in his driveway on June 12, 1963, by Byron De La Beckwith, a Klansman.

Mitchell discovered the Mississippi Legislature had sealed all the records concerning Evers’ death for 50 years. That was his cue to start digging.

“If someone tells me I can’t have something, I want it like a million times worse,” he said, chuckling. “If you’re like that, you belong in reporting.”

He discovered the Mississippi State Sovereignty Committee aided De La Beckwith’s defense attorney to keep him from being convicted.

Thirty years later, Mitchell interviewed De La Beckwith and later found himself in the courtroom when De La Beckwith was finally convicted for Evers’ murder.

“I just felt chills, because the impossible had suddenly become possible. I believe that’s what journalism is all about,” Mitchell said.

At the end of his speech, Mitchell addressed the public’s attitude toward news media today. He mentioned how people are calling the press “dishonest,” but brushed it off with, “Oh, please, I’ve had worse insults from Klansmen.” He noted his career has been filled with death threats, as many journalists’ lives are, but encouraged students not to be afraid of what people say.

“The thing is, those death threats led to an unexpected gift for me,” Mitchell said. “The gift of living fearlessly. Living fearlessly is not about living without fear; living fearlessly is about living beyond fear. Living fearlessly is about living for something greater than ourselves.”

Wenger Shares Google News Lab Tips

Deb Wenger, a trainer of Google News Lab, led an interactive presentation at the SEJC convention at Ole Miss, which demonstrated ways that aspiring journalists can utilize accessible tools to improve their future writings. 

  “How many of you search Google more than 10 times a day?” Wenger asked to a crowd of about 40 students as she introduced her presentation.

All hands in the audience rose in response.

“The goal of the perfect search engine is to understand exactly what you need and return exactly the results that you want, regardless of what you put in the search box,” she declared.

Wenger showed how searches can be narrowed, depending on what is entered in the search bar.

She exhibited how to include or exclude words that appear in search results, as well as how to locate postings specifically from certain domains or posted by particular websites.

  “This is a good tool if you do a lot of Google searches to refine and narrow what you get,” she reiterated.

Wenger then shifted from word searches, to image searches.

She asked the audience, “How many of you have had a story before where you didn’t have an image, so you went to Google Images to find something that would fit with it?”

The majority of hands rose again.

Wenger stressed the importance of using searched images in stories if the rights are available.

  “The one that you’re looking for is the one that is labeled for reuse and modification. That means that you can take that photo and do what you want with it,” she explained.

She also showed attendees how to conduct a reverse image search, to discover where an image originated. She stressed that reverse image searches can often unveil hoaxes or “fake news” once the origin is discovered.

She projected a picture of a photo that circulated as Malaysia Airlines 370 crash footage. However, after a reverse search, she proved that the photo had been edited and was obviously a photo from the television show, “Lost.”

She projected another image of a ballot, circulated on Election Day, which claimed Donald Trump was not on the ballot in Oregon. After another reverse image search, it was revealed that the photo originated from a man’s personal Facebook profile.

“It’s probably not an official ballot if it’s on only one guy’s Facebook feed,” she suggested.

Wenger joked that she uses this feature to check pictures provided by students as excuses from tests and homework assignments. She gave the example of a reverse search that she did on a picture of a car accident.

She chuckled as she said, “I upload and I’m like, ‘Huh! Amazing! How’d you end up in Brazil?!” 

The audience joined her laughter.

“This is where I think it gets fun,” she said as she switched gears from image searching to discussing Google Trends. 

Google Trends tracks the trends of popular internet searches, updating results every three to five minutes. 

  “We’ve become a much better predictor in breaking news situations about what the problems are that people are interested in,” she proclaimed.

Wenger asked the audience to guess one of the five most commonly searched cities in the United States within the past year.

“I still haven’t heard one,” she teased as an array of incorrect cities were called out from eager students of the audience. 

Eventually, a student called out, “Flint, Michigan?” and was rewarded with a large T-shirt that Wenger tossed across the room to him.

She flashed the five most-searched cities on the projector: Flint, Baton Rouge, Charlotte, Dallas and Palm Springs.

  She continued to test and toss T-shirts to other students who correctly responded and exclaimed trends.

“The most important thing for us as journalists to think about with Google Trends, is how much more honest it is than polling or talking to people.  It allows us to connect to our audience about what they’re really asking questions about,” she said.

Searching behind a computer is a safe, judge-free zone, she said. People are more likely to ask questions behind the safety of a screen, than to risk potential ridicule for ignorance from peers. 

After a presidential debate last fall, Wenger said that the most-related search to Hillary Clinton was, “What is Roe vs. Wade?”

“We always have to take this data and apply it to journalism,” she explained.

She elaborated that through Google Trends, journalists can get ideas on what questions people want answered in stories, as well as what topics people care to read about.

She offered one final tip regarding how stories can be improved through the use of visuals and maps, by utilizing My Maps and Google Street View. 

She prompted attendees to download the Google Street View application. She then urged everyone to test it by standing, rotating in place and taking a 360-degree photo of the auditorium.

“Page views are still relevant and important but ‘time on site’ is something that has become even more important to news organizations to try to keep people on their site,” she said. “So, when they take that extra time to absorb what’s on that 360 image, that’s a benefit.”

Wenger also explained how maps serve as a helpful contribution to stories.

  “Any web map can be embedded on any website. If someone makes a map that works, you can use it,” she declared.  “And get in the habit of searching for a map if your story has a geographic component to it.”

She gave the example of a map that tracked the path of Malaysia Airlines 370 before it disappeared. This map was featured in a story about the crash. She also provided the example of a map pinpointing where fires were in California embedded in a fire cover story.

Through the many Google News Lab training sessions that Wenger has led, she said she often finds that many journalists are ignorant of how to access of these tools.

“Tools have gotten better. Google News Lab has listened to journalists and made them easier for them to work with, but journalism students are extremely busy,” she explained. “You may have heard about it, but unless it’s in your daily routine, you forget that it even exists.”